Tell the
story
and lead a tribe
You must
attract
the pelicans
Imagine that one morning your brand inspires thousands of “real fans” who would not be able to think about their lives without it.
We are Kati Thanda, an inbound branding agency.
We believe that every interaction of your brand with your audience is an opportunity to tell its story and amplify its connection with your customers. This is how anonymous individuals become a tribe of true fans.
Our work
We consider ourselves a story hub or a “story factory” that builds the brand story for our clients and develops a deep and long-term relationship between their true fans and the brand story.
It can be an awareness campaign or a lead generation ad, an investor/roadshow presentation, or a marketing funnel automation – we’re always there, accompanying our partners, initiating moves, and making sure that the brand story is always being told.
The point is
representation
We identify the most prominent
need for your brand story,
represent it, and suggest the best
shape it needs to take
OUR
MAGICAL
WAY OF
DOING
THINGS
boom
While traditional branding agencies focus mainly on building a brand language and leave you with a brand book, we have our unique method which involves
telling the brand story in order to lead a tribe, because this is initially what a brand story is for.
telling
To build and tell your brand’s story, we dig deep inside to identify its unique vital part in consumers’ life. Then we build a magical unique branding which assists with telling this story to the world.
But don’t forget, all of this is just one part of the story. What would you do with a magical lake without the pelicans?
tribe
of true fans
We believe that branding exists in all your business and marketing activities – from awareness building or lead generation campaigns to customers and employee experience and so on.
While you focus on recruiting and sales, we’ll help you build your brand for years ahead, and manage the thousands (or millions) of true fans who desire to take part in your story.
Work the
magic
We believe in magic which comes with methodical work and brilliant strategical planning – spiced with inspiration and creativity.
We do that in 7 steps, learn about them in the chart.
Bust
to
BOOM
Help people know your story & believe in it
- Brand strategy
- Building a brand story
- Brand Identity design
- Brand language
- development
- Brand campaigns
Make believers desire
your story
- Building brand community
- Social media Videos
- Engagement campaigns
Engage true fans with your
brand e-commerce
- Inbound marketing
- Customer journey
- Employer branding
- Investor presentation
- Brand collaborations
Allow followers to live your story & tell it to others
- Customer experience design
- Employer experience
- Multi-channel content strategy
- Owned media publishing
BELIEVE
Help people know your
story & believe in it
- Brand strategy
- Building a brand story
- Brand Identity design
- Brand language development
- Brand campaigns
LOVE
Make believers desire
your story
- Building brand community
- Social media
- Videos
- Engagement campaigns
INVOLVE
Engage true fans with your
brand e-commerce
- Inbound marketing
- Customer journey
- Employer branding
- Investor presentation
- Brand collaborations
LIVE
Allow followers to live your story
& tell it to others
- Customer experience design
- Employer experience
- Multi-channel content strategy
- Owned media publishing
The team
In central Australia lies a vast desert with extreme weather condition that allows nothing to survive for long. But once in a decade, circumstances combine to make “magic” and the desert is flooded with water, becoming the largest lake in Australia – Kati Thanda.
Then, a mysterious force summons hundreds of thousands of pelicans, who weren’t even born the last time the desert became a lake.
And so the barren desert fills up with life.
In central Australia lies a vast desert with extreme weather condition that allows nothing to survive for long. But once in a decade, circumstances combine to make “magic” and the desert is flooded with water, becoming the largest lake in Australia – Kati Thanda.
And so the barren desert fills up with life.
In business only a few know how to do both – make magic happen and attract the “Pelicans”. And fewer still know how to do it over and over again.
We would like to help you become one of them.
Alon Weinpress
Atara Bieler
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